To date Fashion Metric has raised a total of $1.4 million featuring previous investments by both Mark Cuban and Techstars. However, the current bout of funding will be used to build the Austin, Texas based team while continuing the development of their product lineup. The big data SaaS platform for apparel retailers and brands helps gather intelligence about customers so that the shopping experience both online and in-store might be personalized. That is, the Fashion Metric technology helps calculate a customer’s body measurements in seconds, opening the doors for them to find the best fit by answering a few easy questions.
