Whittl is currently in a limited city release and allows users to book local services such as hair grooming, spas, or music lessons; and compare prices, reviews, appointment times, and locations. The growing service is in the competitive space of Yelp, AngiesList, and Google Local, but with a few key differences. More than just reviews and basic information, Whittl allows merchants to create and fully control their digital storefronts, and make sales directly through the platform. Whereas AngiesList charges the user, Yelp has some questionable revenue tactics, and user data feeds Google Local, Whittl gets a commission for sales made through the platform. The series A round was led by Origin Ventures (initial investor) and KGC Capital, and includes GrubHub co-founder Mike Evans, OCA Ventures, Amicus Capital, and Drummond Road Capital. Eric Olson of Origin Ventures is a former co-founder at Tech Cocktail.
